Mr. CHEONG Yuen Kay
Senior Manager, GloPerformance
CHEONG Yuen Kay, Bachelor of Arts & Social Sciences, University
Mr. Cheong Yuen Kay has more than 20 years of experience in banking.
He joined Citibank in 1977, as Operations Assistance Manager, Singapore;
and moved up the corporate ladder to be Regional Operations Head, Asia
Pacific Citicorp Services.
After five years in Citibank, Yuen Kay decided on a career switch,
and was appointed Vice President – Bank America Cheque Corp.,
Asia, where he managed the bank’s travellers cheques business
Yuen Kay returned to Citicorp in 1986, and was made Vice President,
Global Payment Products, Asia Pacific. He was responsible for the sales
and marketing of travellers cheques, draft, remittances through electronic
POS delivery systems Citiagent and Worldlink.
By 1993, Yuen Kay was Vice-President, Citibank Global Cash Management
Services, Asia where he was instrumental in building sales teams in
the PRC, South Korea, Taiwan and Hong Kong. He was also key in transforming
the business from operations-centered to adopting the cash-management
Yuen Kay left Citibank in 1993 to pursue his interests, and is now
fully engaged in training. He specializes in sales, leadership, team
building, managing change, customer service and negotiations. Clients
include: banks and financial institutions such as Citibank, Standard
Chartered, American Express, and MNCs like Dupont, Sealand, Kodak. Yuen
Kay has conducted training in countries throughout Asia as well as in